Freshly Roasted, On Repeat. At Counter Culture, we take a unique approach to buying coffee. Not only do we work hard to build relationships in our supply chain, we share information to promote transparency along that supply chain, as well.
Founded in 1995, Counter Culture Coffee has evolved from a small roastery in Durham,
N.C., to one of the largest independent specialty coffee roasters in the United States. Now
with two roasteries and 13 training centers, we are positioned to lead the specialty coffee
industry in the areas of quality, sustainability, and education. We feel that transparency
provides another avenue for leadership. Counter Culture created the first ever coffee
transparency report in 2009 and has published an annual report every year since. Having
reached our 25th year in business in 2020, we remain committed to that transparency and
improving our company’s impact on our people and planet over the next quarter-century
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