Denver, CO
United States
DEFY is a BLACK, WOMAN, and VETERAN owned performance wellness company focused on helping athletes and active consumers reach their full potential. Led by Hall of Fame Running Back, Terrell Davis; Megan Bushell, sports/media executive; and Eric Frohardt, Navy SEAL veteran. DEFY began as the world’s first mainstream research-backed CBD brand built specifically for athletes and has expanded to include non-CBD performance beverages, donating a portion of its proceeds to underserved communities.
Brands: DEFY RECOVER, DEFY BOOST, DEFY ALKALINE 9.5+ PH WATER, DEFY TINCTURES, DEFY MUSCLE BALM
